Local Businesses Show Off at Northrim Roast and Boast 2015

SOM Principles of Marketing students Pat Lassell, Chelsea Roehl, Lyz Allen, and Jake Mooty at Roast and Boast 2015. Photo by Sarah Sackett.
SOM Principles of Marketing students Pat Lassell, Chelsea Roehl, Lyz Allen, and Jake Mooty at Roast and Boast 2015. Photo by Sarah Sackett.


Local coffee roasters and cafés showcased their specialty items at the 2015 Roast and Boast in November. For the fourth year, the School of Management partnered with Northrim Bank to host this community event. Over 150 people came out to enjoy the music, food, door prizes, and abundance of hot beverages and homemade baked goods.

Students in the UAF Principles of Marketing class helped organize and market the event, gaining organizational management, budgeting, team building, and event-planning experience.



“Usually you don’t get to put on an event of this caliber unless you are working for a company. When an employer looks at your resume and sees you’ve done something like this, it shows involvement beyond the classroom,” said business administration student Pat Lassell. “All in all, stress and homework aside, I had a blast and a great experience.”

This year’s event featured specialties from Great Harvest Bread Co., McCafferty’s Coffee House, North Pole Roasting Co, Take 5 Bakery and Café, and The Fudge Pot.